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What Is Sourcing and Why It’s a Core Business Function No matter what you sell, sourcing plays a critical role behind the scenes.  It determines your cost structure, product quality, and ability to meet customer demand. 1. What Is Sourcing? Sourcing is the process of identifying and securing the goods, materials, or services a business needs to operate.  It’s not just about choosing the lowest price — it’s about finding reliable, scalable, and value-aligned partners. Start here – Learn what is sourcing 2. From Tactical Buying to Strategic Sourcing Basic sourcing focuses on cost and availability.  But as businesses grow, they move toward strategic sourcing — a more structured, data-driven approach to procurement.Strategic sourcing aligns purchasing decisions with broader goals like sustainability, risk reduction, and innovation. Plan ahead – Work with strategic sourcing companies 3. When to Bring in External Expertise Managing multiple suppliers, countries, and regulations can quickly overwhelm internal teams.  That’s where experienced agencies come in — handling supplier selection, quality control, compliance, and logistics.They act as your sourcing department — without the overhead. Scale confidently – Choose a trusted https://ofuse.me/e/584324. Final Thoughts Sourcing isn’t a side task — it’s a core function of any competitive business.  Understanding what sourcing is, and how to do it right, will protect your margins and power your growth.The smartest brands don’t just buy — they source strategically.